Thoughts & Insights

The Journal

What I've learned about film, marketing and building a career in Dubai, mostly the hard way.

How One Long Video Becomes a Week of Posts
Content Strategy
4 min read

How One Long Video Becomes a Week of Posts

Stop creating everything from scratch. Kamal Abdelrahman shows how to turn one long video or podcast into a full week of posts for Instagram, LinkedIn and more.

How to Get Comfortable on Camera When You Hate Being Filmed
Personal Branding
4 min read

How to Get Comfortable on Camera When You Hate Being Filmed

Hate how you look and sound on video? You're not alone. Kamal Abdelrahman shares practical ways to get comfortable on camera, starting with just your phone.

Why Your Listing Photos Have White Windows, and How to Fix It
Real Estate
4 min read

Why Your Listing Photos Have White Windows, and How to Fix It

Blown-out windows make Dubai listings look cheap and hide the view. Kamal Abdelrahman explains why it happens, and how to fix it with a camera or phone.

How to Tell If a Filmmaker Understands Marketing Before You Hire Them
Brand Films
4 min read

How to Tell If a Filmmaker Understands Marketing Before You Hire Them

A great showreel doesn't prove a video will sell. Kamal Abdelrahman shares the questions and warning signs that show if a filmmaker understands marketing.

How to Get Your First Client With No Portfolio
For Creatives
5 min read

How to Get Your First Client With No Portfolio

No clients means no portfolio, and no portfolio means no clients. Kamal Abdelrahman shares how to break the loop and land your first paying client.

Views vs Leads: What to Do When Your Video Goes Viral and Nobody Calls
Marketing
5 min read

Views vs Leads: What to Do When Your Video Goes Viral and Nobody Calls

A viral video feels great until the phone stays silent. Kamal Abdelrahman explains why views don't always become leads, and how to fix the gap for your business.

The Personal Branding Mistakes I See Most Often in Dubai
Personal Branding
4 min read

The Personal Branding Mistakes I See Most Often in Dubai

From copying influencers to only posting wins. Kamal Abdelrahman shares the most common personal branding mistakes in Dubai, and what to do instead.

How to Film a Property Walkthrough With Your Phone
Real Estate
4 min read

How to Film a Property Walkthrough With Your Phone

You don't need a cinema camera. Kamal Abdelrahman shares simple phone settings and techniques for Dubai agents to film a smooth, clean property walkthrough.

Brand Film or Commercial: Which One Does Your Dubai Business Need?
Brand Films
4 min read

Brand Film or Commercial: Which One Does Your Dubai Business Need?

A brand film builds trust. A commercial asks for action now. Kamal Abdelrahman explains the difference, and how Dubai businesses can choose the right one.

How to Price Yourself as a Creative in Dubai
For Creatives
5 min read

How to Price Yourself as a Creative in Dubai

Too low and nobody respects you. Too high and nobody replies. Kamal Abdelrahman shares how creatives in Dubai can work out their prices and defend them.

How to Measure Whether Your Video Is Actually Working
Marketing
5 min read

How to Measure Whether Your Video Is Actually Working

Views can lie. Kamal Abdelrahman explains which video numbers matter for Dubai businesses, how to track real enquiries, and what to do with the results.

How to Choose Your Niche in One Sentence
Personal Branding
4 min read

How to Choose Your Niche in One Sentence

Trying to speak to everyone means nobody remembers you. Kamal Abdelrahman shares a simple one-sentence formula to choose your niche and test whether it works.

The 12 Shots Every Dubai Listing Video Needs
Real Estate
4 min read

The 12 Shots Every Dubai Listing Video Needs

A simple shot list for agents and videographers. Kamal Abdelrahman shares 12 shots that make a Dubai property video feel complete, in the order to film them.

How Long Should a Brand Film Be? It Depends on Where It Runs
Brand Films
4 min read

How Long Should a Brand Film Be? It Depends on Where It Runs

There's no perfect brand film length. Dubai filmmaker Kamal Abdelrahman explains how to choose the right length for your website, social media, events and ads.

"I Shoot Videos" vs "I Bring You Clients": The Sentence That Changed My Pitch
For Creatives
2 min read

"I Shoot Videos" vs "I Bring You Clients": The Sentence That Changed My Pitch

Same camera, same skills, almost the same pricing. Kamal Abdelrahman shares how changing one sentence changed how clients responded, and how creatives can do it.

Real Estate Agents in Dubai: Your Name Is the Brand You Get to Keep
For Agents
2 min read

Real Estate Agents in Dubai: Your Name Is the Brand You Get to Keep

Agents change brokerages, but their name goes with them. Kamal Abdelrahman explains why Dubai agents should build a personal brand, and how to start.

One Shoot Day, a Month of Content: How to Plan It Properly
Content Strategy
2 min read

One Shoot Day, a Month of Content: How to Plan It Properly

Stop booking a shoot for every video. Kamal Abdelrahman explains how Dubai businesses can plan one shoot day to produce a full month of content.

How Busy Founders in Dubai Can Show Up on Video Without Losing a Whole Week
Personal Branding
2 min read

How Busy Founders in Dubai Can Show Up on Video Without Losing a Whole Week

You don't need to post every day or become an influencer. Kamal Abdelrahman shares a simple system for Dubai founders and CEOs to show up on video.

The First 3 Seconds: How to Stop the Scroll on a Property Reel
Real Estate
2 min read

The First 3 Seconds: How to Stop the Scroll on a Property Reel

Most property Reels lose people before the first room. Kamal Abdelrahman shares practical hooks for Dubai real estate video that make people stay and watch.

Off-Plan Launch Videos in Dubai: How to Sell a Building That Doesn't Exist Yet
Real Estate
2 min read

Off-Plan Launch Videos in Dubai: How to Sell a Building That Doesn't Exist Yet

No building, no footage. So what do you film? Kamal Abdelrahman breaks down how to plan an off-plan launch video for Dubai developers and brokerages.

How to Make a Real Estate Video That Sells the Life, Not the Floor Plan
Real Estate
2 min read

How to Make a Real Estate Video That Sells the Life, Not the Floor Plan

Buyers don't fall in love with square metres. Kamal Abdelrahman shares how to structure a Dubai property video around the life someone wants to live there.

Videographer or Video Marketing Partner: What Your Dubai Business Actually Needs
Marketing
2 min read

Videographer or Video Marketing Partner: What Your Dubai Business Actually Needs

Do you need someone to film, or someone to make video bring clients? Kamal Abdelrahman explains the difference and how to choose for your Dubai business.

What to Put in a Video Brief Before You Hire a Filmmaker in Dubai
Brand Films
2 min read

What to Put in a Video Brief Before You Hire a Filmmaker in Dubai

A clear brief gets you better quotes and better films. Kamal Abdelrahman shares the eight things to include before you contact a filmmaker in Dubai.

Why Most Brand Films in Dubai Never Bring a Single Client
Brand Films
2 min read

Why Most Brand Films in Dubai Never Bring a Single Client

Most brand films look great and sell nothing. Dubai filmmaker Kamal Abdelrahman explains the four things that get skipped, and how to fix them before the shoot.

Personal Branding in 2026: The New Rules You Need to Know
Personal Branding
8 min read

Personal Branding in 2026: The New Rules You Need to Know

The algorithm has changed. Kamal Abdelrahman breaks down what actually works for building a powerful personal brand today.

Why Every Brand Needs a Cinematic Identity in 2026
Filmmaking
6 min read

Why Every Brand Needs a Cinematic Identity in 2026

There's a moment in every great film where you forget you're watching. That's the feeling every brand should chase.

Building a Personal Brand from Scratch in Dubai
Dubai · Strategy
7 min read

Building a Personal Brand from Scratch in Dubai

I landed in Dubai with a camera and no idea how this city worked. Here's what Kamal Abdelrahman learned.

What Dubai Taught Me About Ambition
Mindset
5 min read

What Dubai Taught Me About Ambition

Before Dubai, I thought I was ambitious. Then I landed here and realised I hadn't scratched the surface.

Drone Filmmaking in Dubai: What No One Tells You
Drone · Filmmaking
6 min read

Drone Filmmaking in Dubai: What No One Tells You

Everyone sees the beautiful aerial shots. What they don't see is what it takes to get them legally and cinematically.

From Alexandria to Dubai: My Creative Journey
Creative Journey
9 min read

From Alexandria to Dubai: My Creative Journey

Alexandria gave me my eyes. Dubai gave me my voice. The story of how it all came together.